What is SEO and how it works?

SEO Search Engine Optimization:

SEO also is known as “Search Engine Optimization” is a technique used to affect you web-page ranking in the search engine result by organic way or is also called a freeway of ranking.

SEO plays a very important role in Digital Marketing as it is necessary to list your website on the search engine so that you will be available for customers or visitors as soon as possible. And not only submitting the website but SEO is much more than that like how your content should be, how your images are labeled? what content you are using? how many keywords you have? how relevant is your post title with your content? how many backlinks you have? how many do follow and no follow links are available?.

What is SEO?
What is SEO?


While doing SEO there are many things to be considered which we can also call rules for SEO. SEO is a free of cost service and available for all types of websites, it is necessary to have a good website with sitemap in XML format to submit in search engine console or webmaster.
There are two categories of SEO that are, On-page SEO and Off-page SEO, both types play an important role while On page SEO is the first step and it is necessary to have a good On page SEO before performing Off page SEO.
So now let us see What is On-Page SEO? 
On-Page SEO:

On page, SEO is an action performed within the website and on the post or pages, like adding less copy content, having no broken links, having a good title, relative text, relative images and videos with each image and video properly labeled, page can have links as do follow or no follow attributes. We will discuss more this in our next post.

What is On Page SEO ?
What is On-Page SEO?

Let us see What is Off Page SEO?

Off Page SEO:

Off-page, SEO is an action in which we promote our content or website, or simply the landing page. Whatever you have on your web page you want a traffic for that, so you can write a blog related to your services or product or you can write an article and submit it online also in pdf form. By doing this you can write about your website and put a link assigned with any word in that article or pdf or blog so that for more information visitor will come to your website and similarly you will generate an traffic. you can do much more like commenting on similar blogs, commenting on YouTube channel videos, social media posting with your link in it, but you must post there only which might be related with the content you provide or google will mark it as a spam, and this might cause your website to get into blacklist,

What is Off Page SEO ?
What is Off Page SEO?
SEO is much vast that it is also divided into some types like White Hat SEO, Black Hat SEO, and Gray Hat SEO, but we only use white hat SEO as it is only legal or we can say we will not get blacklisted by Google if we use white hat SEO.
Black Hat SEO and White Hat SEO
Black Hat SEO and White Hat SEO
As you can see in the above image Black Hat SEO and White Hat SEO strategies are given, wherein Black Hat SEO we use Duplicated content, keyword more than limit that is keyword stuffing, number of do follow backlinks so that user will get redirected or there will be auto opening new tabs with new links, posting links inside the website which are not relevant to our content. This technique will make your web search vast for few days but later Google will blacklist that website and never going to display on search results. Hence this technique is used for those websites which have a very short life span, like promoting any product, movie etc. later that if google blacklisted that web page or not it doesn’t matter.
Similarly, you will see the strategies for White Hat SEO also where we use proper content, unique content, well-labeled images for the content, put only relevant links inside the website, grammar check, etc. These all activities are as per the rules of google search engine so that Google will not blacklist this website, but this will take much more time to get listed on a search engine the first page but will also last for long if you put regular, unique and relevant content to your website. This is a slow process but a long-lasting process. This type of SEO is used for Longtime Blogging, company websites.
Gray Hat SEO is a process which is mixed of both which is not much used. This technique uses some technique of Black Hat and Some technique of White Hat SEO as it must be in the ratio of 95% of White Hat with 5% of Black Hat SEO or if you mismatch this then it might happen that Google recognizes your website is using Black Hat SEO and may block the content.
if you have any question or any suggestion please write us in the comment box and we will get you back with a good answer

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