What is SEM Search Engine Marketing and how it works?

SEM or Search Engine Marketing:

SEM or Search Engine Marketing is a practice done in the Internet or Digital Marketing that includes paid promotion, submission, and Marketing of your websites or Landing Pages to increase their visibility in search engine result pages.
What is SEM?
What is SEM?

There are search engines who provide these services those are Google and Bing. You can use Google Adwords and Bing Ads to promote your website in their search result for some particular query results shown on that particular search engine 

paid and organic search Results
What is SEM (paid and organic search Results on Google)
As in above image you see two different results are shown, actually, the results in the first box are of paid search results means those websites have a keyword buy a domain but they also paid Google some amount show their website at the top. These results always come with indication ‘Ad’.
 
Here you see a second search result box which is totally organic that is they are ranked just because of their good SEO and relevant content. Now you will have a question that those who are ranked above the organic results are rich and so money can buy anything NO! you are quite wrong, because although they have paid for the keyword to Google. Google also rank their website on the basis of quality score and bidding amount which has a simple formula
Search Engine Ranking Formula
Search Engine Ranking Formula
As you see the Ad rank depends upon Total bid amount and Quality score then you can not buy rank by your money. Let us say you bid 2$ for a keyword and your competitor bid 3$ for the same keyword but if your quality score lets say 8 out of 10 and your competitor has a quality score of 5 then according to the formula the final result will be you will have 16 points and your competitor will have 15 points and just because you have a good quality score your rank will be high then your competitor whether you spent less money while bidding.
factors in quality score
factors in quality score
The image above will show factors that affect your quality score, let’s just summarize them: Landing page, Historical Performance, Various Relevancy factors, Ad relevancy, keyword relevancy, click through rate (CTR).
In short quality, the score will check how old your content is, how relevant your content is, do the keyword you bid is relevant to your landing page, what was your CTR or click-through rate for that content. But this not means that if you are new and you place some bids then google will not rank you, Google will rank you but it will check your SEO your content and after showing your ads how visitors react like do they stay on your website or just bounce back to next website etc.
This is not just about Googling it is everywhere just Google is one biggest ad agency we have so am taking this example. There are so many ad agencies who provide ads rather than search engine ads.
Lets now see what are the other types of ads.

Types of Advertisements in internet marketing:

Types of Adwords Ads
Types of Adwords Ads
  1. Search engine ads/ search ads:- these are nothing but the ads that are displayed in search results when using search a keyword in search engine.
  2. display ads:- these ads are shown in the side of search results when user searches on a search engine, for example, you will see mobiles to buy when you search for any mobile on Google.
  3. Banner Ads:- these ads are specifically shown on another website which are relevant to your ads content and at a higher rank in search engine.
  4. Video Ads:- these ads are generally short promos like you have seen on you-tube while watching any video.
  5. Call to action/ shopping ads:- these ads are generally shopping ads when you search about any mobile/laptop you get some result with buy now option which will take you to the buying page directly.
There are some categories of Ads according to which your ad is selected for which type you will like to bid/ pay.
Advertisements categories
Advertisements categories

CPM: Stands for Cost per thousand visitors, that is when you select this option then your advertiser will spend ads on publisher portals like websites, blogs, apps and whether that ads were seen by visitor or not you will be charged for it that is if on a website or blog your ads are at bottom and user did not scroll down then also you will be charged that’s one of the defects in this option.

CPC/PPC: Stands for Cost per Click or Pay Per Click, that is let’s say your ad is shown in search results and whenever any user will click on your paid result or ad then and then only you will get charged for it. Most of the peoples choose this option.

CPL: Stands for Cost per Lead, that is whenever your goal of the lead form is get completed or you get a customer info on his request then only your ads will get charged. publisher doesn’t like it much so this option is not much used.

CPA/CPS: Stands for Cost per Acquisition or Cost per Sale, lets say you have an online e-commerce website and you choose this option then you will be charged only when your product got sold and so beneficial for your side but as if you don’t sell anything then how publisher will earn so this option is also not much used.

CPI: Stands for Cost per Install basically for app users who have their apps for their store or business and they promote that. You might have seen there are some apps available that pay you some money for download any mobile app and install on your mobile and use it for some time. That’s how they got the money and so how a user also. This is a good idea but not much because some threats are present as stated above, like if people only install your app for money then how you will get a conversion?

Types of Digital Ads
Types of Digital Ads

Hope you have to get some knowledge about How SEM works and what is actual SEM if you have any question please comment below


Leave a Reply

Your email address will not be published. Required fields are marked *