What is Google Analytics How it works?

Google Analytics

Google Analytics is a free tool from Google which helps in tracking metrics of your website, blog and mobile apps. This analysis report helps in tracking ROI, making necessary changes and improve your digital experience to your customers.
See in the image below the overview of how Google Analytics looks like and there is a demo account from google merchandise given to you when you want to practice
Google analytics Overview
Google Analytics Overview

For the detail information and practical training with a free certificate is provided by Google you can take the training on here google analytics certification website

In this discussion, we are going to overlook the Google analytics so you can get an idea about Google Analytics and how it works.
Now we are going to overlook how this Analytics work and we are going to cover the topics as below:
  1. Overview
  2. Sign up and Tracking Code
  3. Structure of Google Analytics
  4. Real-time view
  5. Filters
  6. Goals setting
  7. Funnel Visualization

1. Google Analytics Overview:

The Google analytics will look like in the image below where every item is defined by a number and am going to explain them according to their reference number.
Google Analytics Overview
Google Analytics Overview
The very first thing to sign up you need a Gmail account and then you can create a Google Analytics account where you will get a access for tracking your blog website or app. After opening an account you have to create a property and a view as shown in figure above labeled as number ’01’ from where you can change your property and view.
Then come to the Home option denoted as number ’02’ where you can view the default segment of all data or for example a default theme given to you to summarize the website data in one window like user, session etc.
Then come to the option number ’03’ Customization; here you can create your own segments, reports that is which type of data is must for you and you want to see in one window as like a home page. You can create a customize segment, custom report, custom alerts etc.
The fourth one Real Time denoted as number ’04’ in this option you can view the detailed info about current online users to your blog, website or app. The information available here is kind of user location, traffic source that is from where your traffic had come like Google, Facebook or other websites. You also can see on which page of your website users are currently online.
Then moving to the next option of Audience which is denoted as number ’05’ in this option will have access to see the number of users/visitors you have, then new users and regular users, the country city or continent of user, gender, device type browser and operating system with display size of your user’s device and much more.
Next is Acquisition denoted by number ’06’ will give you the information about your traffic sources, traffic end results, information about how your advertisement that is AdWord campaign had worked and the amount of time user/visitor spent on your site.
Coming to the next is Behavior is denoted with number ’07’ here you can access the behavior of user/visitors to your website. Like Detail page info how many users visited that page, landing pages from which page userland to your website, exit page that is which was the last page when user leave your website, how long the page took time to load, what queries were searched in your website search box, etc. You have lots of option in behavior settings so that you can analyze your website and improve it, for example, your landing page is not good and user is getting out directly from that page then you might work on that page, and if some pages are taking too long to load so you can check for broken links, scripts or image size to optimize the website speed.
Next is Conversions denoted as number ’08’ in this you can see how your goals are working, you can set goals in settings we will cover it later, also conversions let you track your e-commerce view and funnel that how your purchasing order is performing and from where users/customers are getting out of the funnel so that you can simplify that process and increase the purchase.
The last but not lease one in the LHS menu ADMIN  denoted as number ’09’ here you can set your configuration as per your resulted reports, assign property, views, or add users and another admins so that you can share your reports as for example you own a company and you have department of marketing, sales then you can create two different views and add your user/person from each department to track the progress.
The line graph which is denoted by number ’10’ shows a graphical view of the option above line graph like if you select users option then it will show the number of visitors visited over time.
Number ’11’ Users this number shows how much user/visitors have visited your website you can adjust this view by day month or week which is given below the line graph
The next is Revenue which is denoted by number ’12’ in the image and here you can see the revenue you have generated but please note that in this option when you have a similar average price product or goals then you can set a price in setting so according to that your revenue will be calculated and shown in this tab.
Conversion rate denoted by number ’13’ here your conversion to the number of user rate is calculated so that you can get a percentile view of how many visitors are getting converted into paying customers.
Session denoted by number ’14’ here your visitors time on your website is counted that is the average time for which your visitor stayed on your website this is much important because the more time your visitor spent the time that means they like your website.
Active Users denoted by number ’15’ here the number of users or visitors are online at the real-time are shown so that you can see at the current time how many visitors are using your website. below that denoted by number ’16’  shows on which page of your website how many visitors are online now.

2. Sign up and Tracking Code:

Starting with signup process open this website Google Analytics sign up with your official Gmail id please note that you must use the official email id so that you can connect that id with google analytics along with google webmaster and Google AdWords and Google Adsense together, it is not compulsory but it becomes simple and looks good.
Google analytics signup introduction
Google Analytics sign up an introduction
After visiting the google analytics website you will see this window when you have no google analytics account, read the steps carefully as one to last sign up get tracking code and learn. Sign up page is shown in below image you can fill the tabs as per the instruction lets start to sign up.
Google analytics signup procedure
Google analytics signup procedure
In the above image when you start your new account and click sign up you will see the window same like above image where you need to fill up some tabs like below
Number ’01’ Choose which type of your property means if you want to track a website or a blog choose Website option and if you want to track a mobile app choose Mobile app option
Number ’02’ next is to set up your account and choose the Account name means under which account or admin account you have added the properties. This helps you in sorting multiple properties under different accounts. An account name can be your company name or your name also.
Number ’03’ Website name this name helps you to distinguish in between multiple websites without reminding their domain name. You can also put your website title name to this box so that it will be easy to understand the website/blog.
Number ’04’ Website URL here you have to put the URL of that particular website or blog for which you have given a name above.
Number ’05’ Industry Category this is like Facebook page category where you can choose in which type your industry is categorized like is it an automobile, entertainment, shopping etc.
Number ’06’ Reporting time zone in this section you need to select the country and so the time zone in your region like in INDIA Kolkata time zone will be (GMT+5:30) choose your time zone as per your country zone
After clicking on getting tracking id and accepting the terms and conditions you will be redirected towards the panel of admin where you can set view and goals and much more. the tracking code is actually a java code which is to be posted in your website below the <head> tag of HTML code. Then once you put that code you can click on the verify option and your website will be tracked by Google Analytics.

Congrats!!!! you have made sign up procedure

3. Structure of Google Analytics:

Once you finish your sign up process then you can easily add another websites or apps, but by default, you are provided with a view of “All website data” but you can create your own view where you will see the data that you want and is filtered according to your plans.

Structure of Google Analytics
Structure of Google Analytics
Above image will be difficult for new users but once you try the video lectures of google analytics you can understand what is this structure about lets discusses more about this.
The major part is your Google account that is when you sign up using a Gmail account under that only account you can access the whole data. After that, there is an Analytics account that is the account created after signing up in Google Analytics with a tracking code and a tracking id given to your account. below that, you will see Google analytics property this is nothing but a website or blog or your mobile app. Every property has a property view as you have a default view “All website data”.

Let’s see how to set an extra view to the property:

First you go the admin at the LHS bottom side setting icon, then under admin section select the account you have, then select the property for which you want to create a view and under view click on the Create View then as per the image shown below put the view name you want for example “admin view” then select time zone and click on create.
Create a new view
Create a new view
After that again select the account then property then select the view you have created then click on view settings below view option and check for “Bot Filtering” option is a tick or not tick that option so that when google crawl your website that count will not be added there.
  • Using each Google/Gmail account you can create maximum 25 Google Analytics account.
  • For each Analytics Account, you can add a maximum 50 properties that our website and blog or mobile app.
  • For each property, you can create a maximum of 25 views under which you can create filters, Goals.

4. Real-time view:

The regular time used the view in google analytics to track current online visitors to your website/property. This real-time option let you analyze the traffic on page top pages, top sources from where the traffic is coming time chart for users/visitors and the map view for showing the region from which visitors are currently online. See the image below.
Real-time view
Real-time view
Describing the Real Time window above the number ’01’ this section will show the number of visitors online at the real-time and below that the desktop users will be shown in orange color mobile users with green and tablet users with blue color and the 100% bar will get divided into three parts out of 100% how much is mobile user and other.
Number ’02’ denotes page-views at the real-time by the real-time visitors on a bar graph per minute and per second inside of it.
Number ’03’ will show some top sources and keywords like from which top sources you are having the more traffic/visitors right now like is it from search engine social media or referred by any other website. And the top keyword for which current traffic is coming so that you can use it and change the current keyword.
Number ’04’ shows you the top pages on which the number of visitors is online at the current time.
Below that the number ’05’ shows a map area that is to show real-time user location like city continent or country whichever you want to see.
5. Setting Filters in view: Setting filter brings you filter out the data which you don’t want or just filter out the data you need, such as you can neglect the traffic coming from your network or your IP address that is whenever you or a visitor from your Internet visits your website the filter will not count it, another example is you can filter out a data for particular city or country like if you want to filter out data for INDIA and you just want to target INDIAN customers then the filter can help you. 
But please note that when you apply a filter to a view and data is saved then you can not change the data saved once for that particular view until you remove that filter. The filter you are using is the same for multiple views and if you change the filter function then the new filter will be applicable to all the views you have used in.
Lets set a filter for IP address to block the traffic/visitor count from that particular IP address:
Create a filter in Google Analytics
Create a filter in Google Analytics
To create a filter go to Settings at the left bottom side then select your Account then select the Property and then select the View in which you want to create a filter, under that view go to the Filters. Then you will see a Create new filter button click on that inside that option you will see a window as per the above image, choose the new filter option then set a name for filter choose the predefined option next below that select filter type as exclude then select source or destination as traffic from IP addresses then select expression begin with. then you will see a box in which you have to put your IP address. (for your IP address search on Google my IP address then copy that)
After all, done click verify this filter and check the value is greater than zero or not this means your filter will work properly or not.
For more info watch the training videos by Google link is given at the start.

WOW!! you have learned to create a filter too…

6. Setting a Goal: Here we are going to set a simple goal for detail goal information you can watch the training video by Google for which you have to click on the link given at the start.
So let’s start a goal setting of time duration that is suppose any user stay for a time of 1-minute asset in goal setting, then it is counted as one goal.
Setting up a goal is as easy as setting up a filter in the View. To create a Goal go to Settings at the left bottom side then select your Account then select the Property and then select the View in which you want to create a filter, under that view go to the Goal. After that, you will see a window shown in the image below. Please note that the image below is the combination of 3 steps so watch it carefully while reading.
Creating new goal in google analytics
Creating new goal in google analytics
In step one choose a custom template in goal setting under view, then click continue.
In next step Name your goal as what you want to display in the view panel like duration goal, etc. put a relative name, because when you use multiple goals then it might happen that you can not distinguish that goal is which goal and which goal is actually performing worst or good. Also, you can set up to 20 goals in a single view so be sure which goals you want to achieve. Below that you will see some options to choose that is a type of goals choose your type accordingly your purpose.
Destination: This is a page type if you want anybody to sign up or purchase any product then you can add a thank you page URL here so that analytics will count that every time a visitor reaches to the thank you page.
Duration: This is a time session goal which we are going to use, in this you can put a time limit so that you want a visitor to stay for that time, and in case if any user stays for that time then your goal will count it as one.
Page/screen: In this type of goal when a visitor visits more pages than you have set into this goal type, for example, you set 3 and visitor visits 3 or more than 3 pages in one session then goal will count it as one (session is a timeout for which a visitor stay on your website, the default session is of 30 minutes in GA).
Event: In this type, for example, you have a video or any link to click and download and user clicks that link or play any video then goal will count it as one but if a user clicks multiple time in one session for a particular video or link then it will be counted as one only.
Moving towards step 3 by choosing our option of duration type click on continue. In step 3 choose the value greater than and enter the time you won’t be specific while choosing this time and genuinely put a time so that you can calculate the goal correctly. If that duration brings you a value like money you can choose an option below that and put a single goal accomplish value to calculate revenue as we saw earlier in the overview of Google Analytics.
Before saving just click on the verify button to check the value is greater than zero or not so to check the possibility of goal to get complete or not, and then click save.
You can stop that goal any time you want by clicking off the recording option.

Congrats!!!! you have to set goals…

7. Setting up Funnel in Goals:

So we are going to cover the last but not the least part of this topic that is funnel setup. If you don’t know what is funnel please go to our post why digital marketing in that post you will see a purchase funnel what is it and here we will discuss how to setup it in GA i.e. Google Analytics.
For understanding this topic I request you to read the goal setting carefully so that much of the portion is the same in both of these topics.
Setting up the sales Funnel in Google Analytics
Setting up the sales Funnel in Google Analytics
To create a Funnel in Goal go to Settings at the left bottom side then select your Account then select the Property and then select the View in which you want to create a filter, under that view go to the Goal. After that, you will see a window shown in the image above.
The difference here is to set up a funnel you will have to create a destination type goal and under that goal, you will see a button as per the image above called “Funnel Option” put that button on.
Next set up the funnel asset first page as shown in the image like cart page link, then billing page, then payment page, and then thank you page.
Once you set all the fields to click the ‘Required’ button at the first stage of the funnel to ON so that your funnel visualization will go proper. Suppose if you add a home page link in the first step then there is no need of turning the required button to ON.
After setting up this funnel you can view the funnel vitalization you can track your customer funnel visualization under Conversion >> Goal >> Funnel Visualization.
Funnel Visualization in Google Analytics
Funnel Visualization in Google Analytics
The Green color and left side numbers show how many users go ahead and the red color and right side numbers show at which step of the funnel users drop out.

Ohh, Yee!!!! you have completed the Basic Analytics 

That’s all for the Google Analytics Course if you have any doubt please ask us in the comment box or you can also visit our Frequently asked question page to get the answers of basic questions


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