Why use Social Media Guidelines for business:
Today is the world of Digital Marketing, and we all use Social Media for Marketing rather than depending only on Search Engine and SEO. We also need to do SMO which is very useful, when you are new and as start-up traffic. I am also having 60% of traffic media from Social Media on my other website.
|Social Media Happy Hours and Guidelines|
Here we are going to discuss below Social Media:
1. Facebook Social Media Happy Hours and Guidelines:
|Facebook Social Media Happy Hours and Guidelines|
2. LinkedIn Social Media Happy Hours and Guidelines:
Linked is the fast-growing social media in particular B2B sector and is famous for most professional social media today. Around more than 180 Million people are daily active on this platform including companies and Employees.
|LinkedIn Social Media Happy Hours and Guidelines|
While working on Social Media keep in mind that just promoting you business is not worth until you try to solve problems and use emotional attachment while branding your business name.
For getting more engagement you need to follow some time schedule that you can post in Weekdays like except Friday it’s a busy weekend day and in between time of morning when everybody seems to be online in 7 to 9 AM and 1 to 5 PM. You can also choose your weekends like Saturday and Sunday for adding and sharing your old posts with some inspirational motivational or memes and much more rather than just business purpose this will also make your visibility to those who are still unknown to you.
LinkedIn is suitable for any business which is largely dependent upon the B2B sector because the major traffic here is just professionals and you will not get as many Benefits for B2C.
While posting anything you have options to link your account with Twitter means you can post on LinkedIn and Twitter account at same time to keep this in mind you need to manage your post in the proper manner like Image text description and the call to action link or Landing page link to get your customer attracted to your website.
As while posting only on LinkedIn, you have 2000 char limit but when you post include twitter then keep the character limit on Twitter and then post because the text limit exceeding tweeter guideline will not allow your full message to upload so be short as per both the char limit on Twitter and LinkedIn while posting together.
Post frequency on LinkedIn is not much high because here you need to post a quality post so that others will share it on their wall when they like this make you a free marketing just by posting the right content. As the lifespan for Post on LinkedIn is 24 hrs then if you post one post daily its sufficient for LinkedIn. Or just you can post on your company page and then share it on your wall from your account.
Using video or image content use Maxx width of 350px to get better visual on LinkedIn.
3. Twitter Social Media Happy Hours and Guidelines:
Twitter is one of the top Social Media where you will find all popular people and their followers. Using Twitter is kind of difficult and different than other media because here you have some limitation and you need to be professional while doing your word here.
|Twitter Social Media Happy Hours and Guidelines|
Twitter is one of the topmost listed social media with more than 300 Million Daily active visitors.
and here you will find much-branded people like film-stars, businessman and real accounts of most of the people.
Twitter is somehow different than other social media so to post here and spread the brand name you need to have a twitter account first and then a list which is known as a group in other social media.
The list will help you to see those content which is related to your business. And most of the time those people can see your post via that list it does not matter whether they follow you or not.
Likewise, other social media Twitter also have some peak time and days when most people are online and share their thoughts. The major impact of your post which is known as a tweet on Twitter, your tweet gets viral when more and more people retweet it.
The best time to post is 9 AM to 5 PM in a day and considering days in a week then for B2B market you can post in between Monday to Friday. And for B2C market you need to post your tweet on weekend and Wednesday. This timetable will save your much time Twitter and let you increase in Visitors impression.
Twitter is kindly useful for most of the business who wants to get popular at a state or national level it is very useful to create your own brand name. This doesn’t mean that others should not use it but I will suggest you will feel Facebook is better if you are not in this race.
How to tweet then you need to manage your words in a limit of 140 or sometimes 280 char. with the link of the landing page on twitter because the maximum text limit given here is only 280 char and while posting please use any informative image or video so you will engage more people. When you add hashtags use popular and relevant hashtags to increase your engagement with users.
Relevant and Popular #HashTags are the Key to success in social media post for getting more impressions.
Considering the size of an image then 5 MB image is accepted and maximum size is 506 x 253 PX maximum. To get better visual impact use 2: 1-pixel ratio image on twitter. While posting on Twitter manage your time to post as here your post lifespan is for 18 minutes and you must post up-to 5 post in a day to maintain your visibility here on twitter.
4. Pinterest Social Media Happy Hours and Guidelines:
|Pinterest Social Media Happy Hours and Guidelines:|
Pinterest is somehow suitable for all business who can create an info-graphic image for their users, in between that you can share your offer poster images along with your landing page URL to attract them.
It is quite simple that when you provide any solution or value to people they follow you and you can sell them your service by gaining their trust is called as branding.
Unlikely other Social Media’s I think Pinterest is a B2C type Social Media where your audience is online on weekends or on Friday to Sunday in between 8 PM to 12 AM. It is possible that people also use Pinterest in Daytime but they are so rare.
Here you can post the combination of Image/Video/GIF with the Description of maximum 500 char text with a separate box given for landing page URL, which is quite impressive rather than other social media. You can directly add any link and then choose one image from that link this is also a different factor which makes Pinterest unique.
There is no fixed size for an image here you can add a square image or a long page image with lots of information called Info-graphic, and the image quality must be high in case of Info-graphic to get clear information. To get more traffic you need to post as much as possible in starting time once you full your Boards with at-least 40 pins each then you can post 3 to 4 pins daily and make your Brand name popular.
5. YouTube Social Media Happy Hours and Guidelines:
|YouTube Social Media Happy Hours and Guidelines|
The Live streaming option in YouTube, Instagram, Facebook made social media more trustworthy people in upcoming days will get more attached with this live streaming as it creates an similar impact like News does.
6. Instagram Social Media Happy Hours and Guidelines:
|Instagram Social Media Happy Hours and Guidelines|
To keep your eye and brand your product in Instagram Users you need to post daily min 2 to max 10 posts or photos of your brand including some images which help people to gain some knowledge related to your product or service and why should they buy it and buy it from you only.
Along with the Photo and Video in your Post, you can add text description up-to 2200 char limit and include hashtags. To post Image the size is just 1:1 for better visual impact but you can post any size image just it will get the crop. Considering in Pixel rate keep 2048 x2 048 PX Image size as Maxx.
7. Quora Social Media Happy Hours and Guidelines:
|Quora Social Media Happy Hours and Guidelines|
For any query please ask in a comment and I will try my best to answer to you.